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Zeta Global

6 Disclosed Funding Rounds $602,500,000

1 Participating Investments


Marketing, Advertising, Analytics, Information Services

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

New York, New York, United States, North America (US)

Organizations in New York in Marketing,
Organizations in New York in Advertising,
Organizations in New York in Analytics,
Organizations in New York in Information Services,
Organizations in New York in Marketing,
Organizations in New York in Advertising,
Organizations in New York in Analytics,
Organizations in New York in Information Services,
Organizations in United States in Marketing,
Organizations in United States in Advertising,
Organizations in United States in Analytics,
Organizations in United States in Information Services,
Organizations in North America in Marketing,
Organizations in North America in Advertising,
Organizations in North America in Analytics,
Organizations in North America in Information Services

Investors in New York in Marketing,
Investors in New York in Advertising,
Investors in New York in Analytics,
Investors in New York in Information Services,
Investors in New York in Marketing,
Investors in New York in Advertising,
Investors in New York in Analytics,
Investors in New York in Information Services,
Investors in United States in Marketing,
Investors in United States in Advertising,
Investors in United States in Analytics,
Investors in United States in Information Services,
Investors in North America in Marketing,
Investors in North America in Advertising,
Investors in North America in Analytics,
Investors in North America in Information Services

East Coast (0 Investors) (0 Startups), Northeastern US (0 Investors) (0 Startups), Greater New York Area (0 Investors) (0 Startups)

Founded date 01, 2007

Founders David A. Steinberg, John Sculley

Operating Status Active

Funding Stage Late Stage Venture

Last Funding Type Debt Financing

Also known as XL Marketing

Company Type For Profit


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Wikipedia Link

Zeta is a Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortune 1000 and Middle Market brands. Zeta was named one of the 50 most promising private companies by Forbes and one of 10 companies on the planet in two Gartner Magic Quadrant reports. The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.

Date Round Raised Lead
March, 01, 2021 Debt Financing $222,500,000 BofA Securities
April, 27, 2017 Debt Financing $25,000,000 -------
April, 27, 2017 Series F $115,000,000 GPI Capital, GSO Capital Partners
September, 01, 2016 Debt Financing $45,000,000 -------
July, 15, 2015 Series E $125,000,000 -------
June, 27, 2012 Venture - Series Unknown $70,000,000 -------

Zeta Global Participated In the Following Investment Rounds (1)

Organization Name Lead? Round Partners Participating Raise Date
Visto Yes Venture - Series Unknown ------- Undisclosed January, 17, 2018

Zeta Global Investors (15)

Investor Lead? Round Participating Raise Date Partners
Morgan Stanley No Debt Financing $222,500,000 March, 01, 2021 -------
Credit Suisse Asset Management (Switzerland) AG No Debt Financing $222,500,000 March, 01, 2021 -------
Barclays No Debt Financing $222,500,000 March, 01, 2021 -------
BofA Securities Yes Debt Financing $222,500,000 March, 01, 2021 -------
GPI Capital Yes Series F $115,000,000 April, 27, 2017 -------
GSO Capital Partners Yes Series F $115,000,000 April, 27, 2017 -------
Franklin Square Capital Partners No Debt Financing $25,000,000 April, 27, 2017 -------
Cerberus Capital Management No Debt Financing $45,000,000 September, 01, 2016 -------
GSO Capital Partners No Debt Financing $45,000,000 September, 01, 2016 -------
FS Investments No Debt Financing $45,000,000 September, 01, 2016 -------
PNC Bank No Debt Financing $45,000,000 September, 01, 2016 -------
Franklin Square Group No Series E $125,000,000 July, 15, 2015 -------
GSO Capital Partners No Series E $125,000,000 July, 15, 2015 -------
GCP Capital Partners No Venture - Series Unknown $70,000,000 June, 27, 2012 -------
Madison Capital Funding No Venture - Series Unknown $70,000,000 June, 27, 2012 -------