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Virtue Labs

3 Disclosed Funding Rounds $70,121,298

0 Participating Investments


Cosmetics, Consumer Goods, Beauty

Virtue Labs is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine.

Raleigh, North Carolina, United States, North America (US)

Organizations in Raleigh in Cosmetics,
Organizations in Raleigh in Consumer Goods,
Organizations in Raleigh in Beauty,
Organizations in North Carolina in Cosmetics,
Organizations in North Carolina in Consumer Goods,
Organizations in North Carolina in Beauty,
Organizations in United States in Cosmetics,
Organizations in United States in Consumer Goods,
Organizations in United States in Beauty,
Organizations in North America in Cosmetics,
Organizations in North America in Consumer Goods,
Organizations in North America in Beauty

Investors in Raleigh in Cosmetics,
Investors in Raleigh in Consumer Goods,
Investors in Raleigh in Beauty,
Investors in North Carolina in Cosmetics,
Investors in North Carolina in Consumer Goods,
Investors in North Carolina in Beauty,
Investors in United States in Cosmetics,
Investors in United States in Consumer Goods,
Investors in United States in Beauty,
Investors in North America in Cosmetics,
Investors in North America in Consumer Goods,
Investors in North America in Beauty

Southern US (0 Investors) (0 Startups), Research Triangle (0 Investors) (0 Startups), East Coast (0 Investors) (0 Startups)

Founded date 10, 2015

Founders Luke Burnett

Operating Status Active

Last Funding Type Venture - Series Unknown

Also known as Reason to Believe , Keratin Cosmetic Sciences

Company Type For Profit


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Wikipedia Link

Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done. Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.

Date Round Raised Lead
November, 12, 2020 Venture - Series Unknown $28,600,000 -------
August, 31, 2018 Venture - Series Unknown $22,796,649 -------
May, 31, 2018 Debt Financing $18,724,649 -------