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Anastasia Beverly Hills

1 Disclosed Funding Rounds $130,000,000

0 Participating Investments


Cosmetics, Beauty

A beauty company based in Beverly Hills, CA.

Beverly Hills, California, United States, North America (US)

Organizations in Beverly Hills in Cosmetics,
Organizations in Beverly Hills in Beauty,
Organizations in California in Cosmetics,
Organizations in California in Beauty,
Organizations in United States in Cosmetics,
Organizations in United States in Beauty,
Organizations in North America in Cosmetics,
Organizations in North America in Beauty

Investors in Beverly Hills in Cosmetics,
Investors in Beverly Hills in Beauty,
Investors in California in Cosmetics,
Investors in California in Beauty,
Investors in United States in Cosmetics,
Investors in United States in Beauty,
Investors in North America in Cosmetics,
Investors in North America in Beauty

Greater Los Angeles Area (0 Investors) (0 Startups), West Coast (0 Investors) (0 Startups), Western US (0 Investors) (0 Startups)

Founded date 01, 1997

Founders Anastasia Soare

Operating Status Active

Funding Stage Private Equity

Last Funding Type Private Equity

Company Type For Profit


Facebook Link

Twitter Link

LinkedIN Link

Wikipedia Link

Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. Soare was first to introduce brow shaping and products based on her patented Golden Ratio Eyebrow Shaping Method, and is widely credited for fueling the multi-million dollar business that surrounds the category. Popularized through customer relationships with some of the world’s most recognizable faces, the “brow revolution” she ignited has become a landmark contribution to beauty history. In 2014, ABH debuted its new color makeup line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick. ABH products are available at anastasiabeverlyhills.com, Dillard’s, Macy’s, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing, and development.

Date Round Raised Lead
June, 21, 2018 Private Equity Undisclosed TPG

Anastasia Beverly Hills Investors (2)

Investor Lead? Round Participating Raise Date Partners
TPG Yes Private Equity Undisclosed June, 21, 2018 -------
Canada Pension Plan Investment Board No Private Equity Undisclosed June, 21, 2018 -------